Velora Home

Product Roadmap

Velora Home Product Roadmap

This site is reserved for home ambiance products that are visual, giftable, and easy to demonstrate through short video.

  • Core pricing: landed cost × 6+ for discount price.
  • Bundle regular price: discount price × 1.25 to 1.5.
  • Ad cost target: below 30% of order revenue.
  • Refund/chargeback target: below 5%.
  • Best channels: TikTok organic, TikTok Shop, MercadoLibre home category tests, and retargeting from Bond & Vogue gift traffic.